In one of my earlier articles, I had talked about the importance of getting lots of back links to your site in order to rank well in the search engines. Building links is also known as Off Page Optimization.
When you build links to your site, which websites link back to your site and the page rank of that website are important. Linking with websites that dont count with the search engines is a wasted effort.
Search engines take many factors into account. One of them is the keywords used in the anchor text in linking back to your site. If your site is about love than the anchor text: love making tips may be given more importance than the anchor text: recommended website.
Search engines also consider the page title of the website linking to you. If the website is considered to be an authority site by a search engine like Google, the back link will get more importance.
In short, you should try to get quality back links from those websites that are related to your sites niche. Those websites should be considered as authority sites by the search engines. The anchor text used to link back to your site should contain your site niche related keyword.
Getting back links from authority sites is what counts with the search engines. But it is not easy to get links from authority sites. How to go about it?
Everybody knows about social book marking sites and how they work. Social book marking sites like del.icio.us, digg, furl, propeller stumbleupon etc are considered as authority sites by search engines. Most of these social bookmarking sites have a page rank of 6+.
Bookmarking your website on these social sites can get you lots of quality one way links. You should also not forget, many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.