No matter whether you?ve just started a new contracting business or you?ve been in the industry for years, there is one need which all contracting businesses have in common ? clients! To get more business, you?ll need to generate leads; these are people who may be interested in the services which your business provides.
Any service industry business needs to make lead generation a significant part of their marketing activities. If lead generation is something which is new to you, you may be a little confused about where to begin. There are a number of lead generation methods to choose from, so examine your options and find some which suit the needs of your contracting business.
The first thing you?ll need to do is to establish an online presence. People like to say that if it isn?t online, it doesn?t exist ? and there is a lot of truth to this. If you don?t have a website, you will be found by many fewer potential clients; a lot of people have replaced the yellow pages with Google, so you?ll want to make sure that these consumers can easily find you.
Remember that your webpage could just be a place that lists your services and your contact information, but that it could also be so much more. Consider putting up good information and informative articles on your website. The more people who see you as a resource and the more people who come to your site for reference, the more likely it is that they will find you.
You should still use offline lead generation methods. Mass mailings of postcards can work -people will in many cases keep these around in case they need your services. Magnets and pens work even better ? every time they are used, the consumer is reminded of your business.
A mailing list is an essential lead generation tool, whether this list consists of email or physical addresses. You can provide the people on your mailing list with updates on your business, valuable information and tips ? when you remind your mailing list about your business, you will find yourself getting more business.
Also make sure that you cultivate people who you have worked with before. You never know when they want to give you more work, or when they can recommend you to their friends. Contact them for testimonials or send them a personal notice about how much you enjoyed working for them.
Social and professional networking can also be a great lead generation technique for your contracting business. If you stay active in these networks (whether online or offline), it may lead to some exciting new work in the end; this is also a good way to gain valuable professional referrals.
Take some time and work on your lead generation. It could very well be the most important thing that you do!